Do you feel quite troublesome to buy Snapchat ads? Then this article will show you the right path to remove your trouble. So keep reading on.
Where to Buy Snapchat Ads?
You can buy Snapchat ads in the following three medium-
- Snapchat sales team
- Snapchat’s advertising API
- Snapchat’s ad manager
Buy Snapchat Ads: Step by Step Guideline
First, you need to decide where you’ll buy your ads. We’ll instruct you about how you can purchase ads through Snapchat ad manager.
Step 1: Create a Snapchat and Snapchat ad account.
Step 2: Login into Snapchat Ad Manager.
Step 3: Select your targeted audience ( from the option of geographically & demographically).
Step 4: Set your budget & goal.
Step 5: Create your ads.
Step 6: Check your ad performance quality.
Step 7: Make your payment.
Types of Snapchat Ads
Snapchat ads are very user friendly to create and manage ads whether you want to sell your products or drive customers and app download. Mainly you’ll find six types of ads on Snapchat, and here are they to let you know which can match you for buying –
Video Ads or Single Image
This one is a very effective and exciting way to catch the attention of your audience instantly. Also, you can use this ad format for any purpose. Just add your attachment for easy swiping and taking action.
Buy from- Sales team, advertising API, or Ad manager.
Collection ads enable advertisers to show multiple products in four tappable images. So the snapchaters can simply check them out in one tap.
The augmented reality used in lenses is capable of making a deep impression in consumers’ minds. Lenses create interactive moments for brand introduction enabling Snapchaters to play with them by altering their face and surroundings in animation. And share them with friends.
Buy from- the Snapchat sales team.
Story Ads will be found on Snapchat’s Discover section. Your creative idea can make users excited for your brands or products using 3-20 still images or video ads in the story.
You are probably already familiar with commercial ads that are non-skippable for six- seconds. But you can create a commercial ad up to 3 minutes longer.
Filter ads appear in Snapchat conversations when a snapchaters takes a snap, and it’s swipe to the left or right. It on top helps to make brand awareness among the filter users.
Buy from- Snapchat’s sales team or advertising API.
How Much Cost to Buy Snapchat ads?
Buy from Ad Manager
You can set your daily budget for ad campaigns, and it varies depending on the ad format. The minimum requirement starts from $5 per day.
Buy from Snapchat
If you don’t want to create your ad by ad manager, you can purchase them directly from Snapchat. However, the cost will vary for diverse types of advertising.
- Snap ads will cost $3000 per month.
- Sponsored Lenses-
- For Sunday to Thursday- $450,000
- For Friday & Saturday – $500,000
- For holidays & special events-
- Story Ads- 50,000 per day
- Sponsored nationwide geofilters- ⅕ of the sponsored Lenses cost
If you’re thinking of growing your business on a social media platform, and your target is the younger generation, buying Snapchat ads is a golden opportunity to get meaningful results from your ad.
So you already know how you can buy Snapchat ads and what types of ads will be suitable for you. Now we’re pretty sure this guide will help you to decide your next move!